Made with a picture of your horse. Profile views or pictures where the head is slightly turned are preferred and work the best. Please select fringe color from the menu. The leather piece on the back of the keychain will match the fringe (ex: if you select turquoise fringe the back will also be turquoise). After placing your order, please email your photo along with the name on the order to email@example.com or you can text it to 940-268-7116.